The influence of charismatic coworkers on employee motivation to volunteer is examined in a corporate context in which group social identity has alrea Show moreThe influence of charismatic coworkers on employee motivation to volunteer is examined in a corporate context in which group social identity has already been established. Beyond “asking” for volunteers, inspiration and personal experience are recruiting tools whose effects on motivation we measure for 117 corporate employee volunteers. Employee group social identity is tested as an antecedent variable mediated by charismatic recruiting. The results indicate that inspiration and charisma positively influence motivation among employee volunteers and mediate the effect of group social identity. This study responds to the nonprofit sector’s call for more theory-driven research on employee volunteering with practical applications for corporate volunteering programs. Doctorate of Management Programs Show less