Over 40% of all consumers in the United States reject mobile telephones. Exploring this puzzling question becomes all the more interesting given that Show moreOver 40% of all consumers in the United States reject mobile telephones. Exploring this puzzling question becomes all the more interesting given that mobile telephones clearly meet the criteria of the prevailing Technology Acceptance Model (TAM) and Technology Acceptance Model 2 (TAM2). Perceived ease of use and perceived usefulness, social influence, and cognitive instrumental processes all influence user acceptance or adoption behavior, yet there are still a large number of people who do not accept this innovation. There is a dearth of academic research on why consumers reject technology; specifically mobile telephone technology. The review of the literature and the theory speaks to the need for further research in this area and for the need to expand upon current theories which focus solely on technology acceptance. This research will apply explore the question of why some people refuse to use the mobile telephone. The knowledge gained from this study should lead to a broader understanding of technology rejection, which can be applied to other consumer products. Doctorate of Management Programs Show less