Digital Case

Rakesh Niraj collection

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In the digital age, marketers collect and use a lot of data to understand customer behavior and formulate appropriate strategies. Dr. Niraj's research deals with both analytical and empirical modeling of marketing strategy in such areas like information sharing, price targeting and Customer Relationship Management. His recent research has also examined the relative impact of network effects and quality on new product success in High-tech industries. One ongoing project examines the impact of peer effects in various aspects of behavior (like what brand, what kind of channel, and whether to buy in a store or remotely) in purchasing high tech products like personal computers. His other ongoing projects deal with satisfaction, loyalty and profitability in online commerce environment and also in home-buying. He is teaching courses on marketing management and marketing metrics at Weatherhead School. Dr. Niraj holds a Ph.D. from Washington University and an M.B.A. from the Indian Institute of Management.

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Attribute NameValues
Creator
Description
  • In the digital age, marketers collect and use a lot of data to understand customer behavior and formulate appropriate strategies. Dr. Niraj's research deals with both analytical and empirical modeling of marketing strategy in such areas like information sharing, price targeting and Customer Relationship Management. His recent research has also examined the relative impact of network effects and quality on new product success in High-tech industries. One ongoing project examines the impact of peer effects in various aspects of behavior (like what brand, what kind of channel, and whether to buy in a store or remotely) in purchasing high tech products like personal computers. His other ongoing projects deal with satisfaction, loyalty and profitability in online commerce environment and also in home-buying. He is teaching courses on marketing management and marketing metrics at Weatherhead School. Dr. Niraj holds a Ph.D. from Washington University and an M.B.A. from the Indian Institute of Management.
Date
  • 2011 -
Publisher
Language
  • English
Type
  • text
Format
  • application/pdf
PID
  • ksl:rakeshniraj
Identifier http://hdl.handle.net/2186/ksl:rakeshniraj
HANDLE http://hdl.handle.net/2186/ksl:rakeshniraj
Access Rights Open Access
RIS Citation
       

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